In today's competitive SEO market, every business operation needs to have the right keyword research tool at its disposal. Many people don't realize the importance of SEO services until it's too late. The right keyword search tool helps you identify the right keywords to target, suggests potential ad campaigns, and provides competitor analysis that will help you see the bigger picture.

That being said, finding the right keyword research services or tools that will suit your business needs can be challenging, given the number of options available in the market. Research tools determine the keywords used by your audience to attract organic and consistent traffic to your website. Companies spend a lot of money yearly on SEO services to grow their business and reach their target audience. If you're looking for the right keyword research tool to get organic traffic on search engines, we've got you covered!

Here are some of the best keyword research tools you can use in 2022 to get the most out of your published content!

SEMrush

One of the most popular and most used keyword research tools in 2022 is SEMrush. This tool shares all the data needed to get the desired results. SEMrush offers a lot more than just keywords for your content. Using SEMrush, you can research seed keywords, analyze your competitor's website traffic, and identify keyword gap analysis. All you need to do is add your competitor's URL and your website's URL, and the tool will analyze the ranking and show results accordingly.

Not only that, but through SEMrush, you can also check your website's monthly or weekly search volume. The suggestions shown on the app will enable you to discover more than just your target keywords. You can analyze what your audience searches for and get short and long-tail keywords to get an edge on your competitors.

You also have the option to get a thorough search engine report and other details needed to manage your keyword.

KWFinder

KWFinder is another keyword research tool that is best for beginners. KWFinder has a number of valuable features that make it easier to find keywords needed to attract organic traffic to a website. One factor that makes KWFinder stand out among other tools is the easy-to-navigate interface.

The KWFinder platform also helps you explore your competitors' keyword usage to make a more informed and beneficial decision. Many SEO services use KWFinder to find keywords in any language, anywhere in the world.

KWFinder has several pricing packages for freelancers, small business owners, startups, blog writers, and e-commerce or heavy websites. You can easily subscribe to the website to benefit from all the useful features and find the keywords suitable for your website.

Answer The Public (Free)

If you're a startup or a freelancer looking for a free keyword research tool, this one is for you!

Answer the Public is a great platform for a beginner writer, blogger, small business owner, or business operation with a limited budget. This platform makes it easier for users to select their target location and language for keyword research.

Answer the Public research keywords using three formats;

• Contrast keywords
• Preposition
• Questions

Moz Keyword Explorer

Another popular keyword research tool used by SEO services is Moz Keyword Explorer. Moz is best for beginner freelancers who aren't skilled in using SEO tools. One reason is that Moz doesn't include data points that can complicate the keyword search results. You can easily skim through the data provided without getting overwhelmed by the metrics and numbers.

Also, with Moz, you can search the monthly volume and CTR and analyze the keyword difficulty. Moz has another feature, i.e., Moz Priority, that calculates your score and reports it to you using the KW volume and CTR. This data can rank your company and compare it with your competitors to see where you stand in the market.

Google Keyword Planner (Free)

Regarding keyword research tools and PPC, Google Keyword Planner is one of the most used platforms. The tool is free to use and is regularly updated. You can use this tool for keyword research, forecasting, and analyzing the target audience's search volume.

Google Keyword Planner is also used for Google Ads, and its features make it easier to forecast the results of paid ads. Google Keyword Planner is mostly used by e-commerce websites and other major platforms to rank at the top of the Google search engine results page (SERP). The app is free to use if you're not planning on using the tool for Google ads.