PromotionWorld Launches its Own Social Network at Facebook
By creating the Facebook network page, our editorial staff is striving to get actively involved with social media in order to build closer relation with our readers. A key challenge for us is to find a natural way of starting conversation and achieving better visitors’ satisfaction. Moreover, we couldn’t miss out on the opportunity to create an open stream communication environment between our readers, SEM experts and certainly our editorial team. |
Yahoo Enters into “10 Year” Paid Search Deal with Google
Yahoo! and Google reached the non-exclusive agreement that enables Yahoo! to run Google’s ads alongside Yahoo!'s search results as well as on some of its web properties in the United States and Canada. |
Robots Exclusion Protocol: One Standard Applicable to All Search Engines
Google, Yahoo! And Microsoft worked together to post details of how each of them interpret different tags. They consolidated their efforts to provide one standard applicable to all of them. Thus webmasters and web publishers can more easily manage the way search engines access and display their content applying only one set of directives instead of three. |
Microsoft challenges Google through an alternative advertising model
Microsoft’s new Live Search Cashback program is expected to shake up the search space. By offering ”cashback” incentives to the consumers and a shift in the advertising model the tech giant is hoping to become the major search engine at least among the online shoppers. |
Yahoo! and Microsoft Back at the Table
Yahoo saga continues. On Sunday, after Carl Icahn had threatened to replace the Yahoo board and bring the company back to the table, Microsoft proposed an alternative deal. |
How to manage user comments
Social sites use comments as a means of interactivity and for building communities. But providing blog comments require their administration, handling comment spam and marketing abuses as well as the liability for what people post as comments in terms of correctness, manners of behavior and etc. |
Google’s Image Search Steps Forward
At the International World Wide Web Conference, held last week in Beijing, China, Google’s researchers presented a paper on PageRank for Google Images. |
The Mainstream of Social media
The influence of consumer-powered media is now spreading from smaller bloggers to global corporations and changing the landscape of communication, collaboration, and personal interaction. |
Google - the World’s Most Powerful Brand
A leading global market research and consulting firm Millward Brown puts Google at number one in its annual top 100 global brand power list. |
Huge Appetites or the Heat in the Battle for Yahoo!
Microsoft urged Yahoo! to accept its $41 billion buyout offer within a three-week period. Yahoo made explicit signs for its decisiveness to explore all alternative options. |
Photo-sharing site Flickr adds a video feature
Flickr launched a new video feature on their photo-sharing site which was greatly anticipated and had been promised for over a year. This considerable extension allows pro users to upload videos with length of 90 second and 150 MB size. |
SEO Companies Sighed with Relief
SEM industry felt itself threatened, when Google acquired Performics as a division of DoubleClick. Performics is not only one of the biggest affiliate networks but also provider of search engine marketing services. |
SES New York: Changes in the Search Landscape
Orion Panel at Search Engine Strategies conference was amongst the most controversial discussions. comScore revealed interesting findings about universal search results which raised serious questions. |
What’s Next – Mobile Visual Search
What is the future of mobile internet usage?
The world of Mobile search is evolving extremely fast. Beginning with keyword-based search, going through the next step - voice search, now the end user is offered to send a photo by his cell phone in order to find relevant to his photo’s query information in Internet. |
SEO Industry Is Getting Mature
As a result of some factors that have recently changed the SEO landscape, many experts took the stand that the time for establishing a set of industry standards is approaching. |
Value is the most important part of SEO 2.0
by Elena Velikova
| February 18, 2008 |
Primarily, the web content was static but gradually it acquired new and different appearance. Sites became not only dynamic and interactive but more comfortable and easier for utilization. All these innovations were offered by Web 2.0. |
Search Marketing Expo keeps you ahead in the fast moving world of search
by Elena Velikova
| February 13, 2008 |
Search Marketing Expo is a must-attend three-day search engine marketing conference, organized by Third Door Media. It will be held on February 26-28, 2008 at the Santa Clara Convention Center. As one of the very attractive search engine events of the year on the West Coast the conference will add great value to its attendees. |
Microsoft bids 44.6 billion for Yahoo
Microsoft offered to buy Yahoo Inc. for 44.6 billion in cash and stock, a deal that could strongly influence the Internet search market. The deal would pay Yahoo's shareholders $ 31 a share which represents a 62% premium over Yahoo's closing stock price on Thursday. |
PubCon Las Vegas or SES Chicago - The Search Industry Divided
by Maria Mitsova
| November 13, 2007 |
The beginning of December will see two big industry events, regrettably set apart by a little less than 2000 miles. SES Chicago and PubCon Las Vegas will compete for the attention of Internet marketers, sponsors and exhibitors. |
a4uexpo Invites Affiliate Marketers to London
by Maria Mitsova
| October 08, 2007 |
a4uexpo is a two-day Affiliate Marketing Conference & Exhibition for everyone involved in Affiliate Marketing. The event will take place on October 25-26, 2007 at the ExCeL Center, Docklands, London. |
Blogging and New Media Tradeshow Initiated in Las Vegas
by Maria Mitsova
| September 03, 2007 |
BlogWorld & New Media Expo, the first tradeshow and conference devoted to blogging and new media, will take place November 8-9 at the Las Vegas Convention Center in Las Vegas, NV. |
Local & Mobile Search Opportunities to Be Explored at Next SMX Search Marketing Expo
by Maria Mitsova
| July 04, 2007 |
SMX Local & Mobile, to be held at the Hyatt Regency Tech Center in Denver, October 1-2, 2007, is to explore Local & Mobile search as the next significant opportunity for interactive marketers. |
ad:tech Invites U.S. Hispanic and Latin American Marketers to Miami
by Maria Mitsova
| June 13, 2007 |
The upcoming ad:tech Miami conference will take place June 26-27, 2007 at the Miami Beach Convention Center attracting attendees from Brazil, Chile, Argentina, Mexico, Uruguay, Costa Rica, Venezuela and the United States. |
SMX Advanced Draws Experienced Search Marketers to Seattle
by Maria Mitsova
| May 30, 2007 |
SMX Advanced, produced by Third Door Media and programmed and hosted by Search Engine Land, will take place in Seattle from June 4-5, 2007, at the Bell Harbor International Conference Center. |
WebGuild Presents Searchnomics 2007 Conference June 27
by Maria Mitsova
| May 07, 2007 |
Web and Internet marketers will gather in Santa Clara, CA on June 27, 2007 for the largest search event - Searchnomics 2007 Conference. |
MRA Celebrates 50th Birthday
by Maria Mitsova
| April 21, 2007 |
The Marketing Research Association will celebrate its 50th anniversary June 6-8, 2007 at the Hyatt Embarcadero San Francisco during MRA's Annual Conference and Research Industry Forum. |
ad:tech San Francisco to Award Creativity in Interactive Marketing
by Maria Mitsova
| April 11, 2007 |
ad:tech expositions, LLC is setting up another grand event, this time in San Francisco April 24-26, 2007. The Moscone Center is the venue that will host the ad:tech San Francisco Interactive Media Conference for the recognition of the best ideas in interactive advertising and technologies. |
Search Engine Strategies Spring 2007 Conference & Expo
by Maria Mitsova
| April 04, 2007 |
This spring the biggest gathering of search engine marketing and optimization experts will be held in New York City. |
Industry Highlights
by Maria Mitsova
| March 23, 2007 |
Blogging, a SEM scholarship contest, a free online class on social media marketing and a search marketing event are the topics of discussion of the events highlighted this week. |
Industry Highlights
by Maria Mitsova
| March 09, 2007 |
Seminars, webinars, conferences... Internet marketing lessons all over the place. |
Drilling Down on Local '07
by Maria Mitsova
| March 05, 2007 |
Local search and local online commerce will again be the core focus of this year's Drilling Down on Local '07: The Annual Silicon Valley Summit Conference. |
Industry Highlights
by Maria Mitsova
| February 23, 2007 |
On March 22, 2007 the American Marketing Association (AMA) will present a webcast entitled Search 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies. The webcast will address a number of issues important to online searchers and their control in gathering information. |
Industry Highlights
This week's highlights focus on three search engine marketing events you may consider attending and a webinar you might have missed. |
Industry Highlights
Exciting industry events on three continents challenge you to take a trip around the world. |
Search Engine Week
by Milena Sotirova
| April 29, 2005 |
This week in the search engine marketing industry was marked by Yahoo adding personalized search. |
Search Engine Industry Insights
by Milena Sotirova
| April 04, 2005 |
Search Engine Optimization and Search Engine Marketing Conference (www.firebird-marketing.com) will be held at Scottsdale Community College, Scottsdale, Arizona on April 22, 2005. |
Search Engine Week
by Milena Sotirova
| April 01, 2005 |
The news of the week is Google Inc. agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Urchin is a web site analytics solution used by web site owners and marketers to, optimize content and track marketing performance. |
Relationship between Keyword Lengths & Conversion Rates in SEO
by Milena Sotirova
| March 23, 2005 |
Search Engine Optimization & Marketing Firms Study shows that conversion rates drop after reaching a four-word peak. Oneupweb (www.oneupweb.com) today published a research study investigating the relationship between keyword length and conversion rates. |
Search Engine Week
by Milena Sotirova
| March 18, 2005 |
In the recent Forrester Research analysis Europes Search Engine Marketing Forecast, 2004-2010, was presented that search engine marketing -- commercial search that includes paid listings, contextual search, site optimization, and paid inclusions -- will generate euro 1.4 billion of spending in Europe in 2005. |
IDC: WebTrends is Web Analytics Software Leader
by Milena Sotirova
| March 14, 2005 |
According to the IDC (www.idc.com) report, WebTrends (www.webtrends.com), a provider of on-demand and software web analytics solutions and a business unit of NetIQ Corporation, continues to lead the web analytics market by revenue. |
Google Launched Desktop Search
by Milena Sotirova
| March 08, 2005 |
Google Inc. (www.google.com) announced the formal launch of Google Desktop Search. The free downloadable application enables users to search for information on their own computers. |
Search Engine Week
by Milena Sotirova
| March 04, 2005 |
This week was in the search engine optimization was under the Search Engine Strategies Conference and Expo Event in New York. |
Yahoo Celebrates 10th Birthday
by Milena Sotirova
| March 02, 2005 |
Yahoo! is one of the most impressive Internet success stories. Began as a hobby a decade ago, Yahoo! has grown to become an industry titan with a market cap in excess of $44 billion. |
SEO Week in Review
by Milena Sotirova
| February 25, 2005 |
This week, the search engine marketing agency icrossing presented its clients with its 2nd Annual "Greatest Education in Search" in conjunction with the FBR Phoenix Open this month. |
New York Times to Acquire About.com
by Milena Sotirova
| February 22, 2005 |
The quaint New York Times (www.nytimes.com) released recently the news that the company is planning to acquire About, Inc. About.com (www.about.com) is one of the biggest online information providers and is a part of RIMEDIA Inc. network. |
Oneupweb Study: Businesses to Strive for #1 in the Search Engines
by Milena Sotirova
| February 18, 2005 |
Search engine optimization company Oneupweb released a new study dedicated to explain the benefit to being listed on the first three pages of Google results and first page on SERPs. |
Web Hosting Expands to Search Engine Optimization
by Milena Sotirova
| February 11, 2005 |
The search engine marketing popularity expands to web hosting services in an attempt to meet increasing customer needs. |
Search Engine Week in Review
by Milena Sotirova
| February 04, 2005 |
This week was quite a milestone, with the top news coming from Microsofts unveiling of their MSN Search. Tuesday was the worldwide launch of the new MSN Search (www.msn.com), the first-ever search engine built from the ground up by Microsoft Corp. |
Microsoft Launches New MSN Search
by Milena Sotirova
| February 01, 2005 |
Today marks the worldwide launch of the new MSN Search (www.msn.com), the first-ever search engine built from the ground up by Microsoft Corp. The new search engine architects are aimed to help consumers more quickly search the Web and get precise answers. |
Google SEO Tutorial Debuts at PromotionWorld
by Milena Sotirova
| January 27, 2005 |
The first installment of PromotionWorlds Google SEO Tutorial is now online. The team at PromotionWorld put their years of search engine optimization expertise toward creating the definitive guide for anyone interested in SEO. |
Search Engine Weekly Report
by Milena Sotirova
| January 17, 2005 |
The search engine week was rich on events considerably effecting the market share positions for the largest players in the industry. Keynote announced last week the results of its study about the competitive benchmarking of customer attitudes and experience at leading search engine sites. |
Google Goes Mini with New Appliance
by Milena Sotirova
| January 17, 2005 |
Google remained in the news tops with releasing of the new appliance. This week, the search engine giant Google Inc., announced the availability of Google Mini. |
