Promotion World ARCHIVE Tutorial December 27, 1999 CHAPTER 4: Exchanging Links Exchanging links is a very important part of promoting your site. That said, you need to do it right for it to do any good. If you don't do it right, there isn't much point in putting all the time and effort into it. You should find that exchanging links with other websites on a similar theme to yours will bring in even more traffic than what you get from the search engines! The topics to be covered in this chapter include: General Link Trading Talk Setting up a link page How To Find Good Links Things To Watch For