Introduction

I. Building a SEO-Friendly Website

1. Choosing a domain name
2. How to prepare your web site
3. Design and search engine optimization
4. Structure and search engine optimization
5. Top fold issues
6. Navigation
7. Site map



II. Google and Google SEO

i. Google Search Engine
1. Google major features
2. The Google toolbar
3. Google Labs
4. Google PageRank
5. Information for webmasters

ii. Submiting your site to Google
1. Submit your site to Google
2. Submit to Google Directory
3. Submit to Google News

ii. Google SEO
1. Meta tags
2. Keywords and keyword density
3. Content
4. Home page
5. Headings
6. Link titles
7. Bold Text
8. Images
9. Alt text
10. Internal links
11. Home page links
12. Tables
13. CSS

iii. Google SEO Don'ts
1. Hidden content
2. Spamming
3. Cloaking

III. General Web Site Promotion and SEO

i. Site SEO types
1. Framed sites
2. Dynamic sites
3. Flash

ii. Web Promotion
1. Google News
2. RSS
3. Running a newsletter
4. Web site popularity
5. Link popularity
6. Link exchanges
7. Blogging
8. Forums
9. Link us page
10. Grab code
11. Testimonials
12. Reciprocal Linking
13. Surveys
14. Traffic Increase
15. Marketing

iii. SEO Tools
1. Meta Tag Generator
2. Keyword Suggestion Tools
3. Search Engine Submission Wizard

iii. Tracking your progress: Statistics
1. Keyword Ranking Trackers
2. PageRank Tools
3. Website statistics
4. Alexa.com
5. comScore and Nielson NetRatings
6. Reading Results

Conclusion